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Jumat, 16 Maret 2012

MISI DAN VISI UPN VETERAN JAKARTA


THE ULTIMATE PHILOSOPHY  OF MARKETING

VISION
Markrting has to be strategic a business-concep, almed to assure sustainable-satisfactions to theree main stake-holders, which are customers, people in the organizations and shareholders

MISSION
Marketing is in the busines for being  “ the soul “ , not just “ one part of the body ” in an organizations ; therefore, every body in the organizations is markerters.

VALUES
Brand, not product, is valuable to customer shareholders must  thread their  business, wherever  it is as a service-business every people in the organization must belong to customer-satisying process, either directly or indirectly and not to specific function

MODEL PRILAKU
PROSES PENGAMBILAN KEPUTUSAN PENGAMBILAN KONSUMEN
















PENGARUH
LINGKUNGAN
 





PERBEDAAaN
INDIVIDU
 

PROSES
PSIKOLOGIS
 


PROSES
KEPUTUSAN
 











STRATEGI
PEMASARAN
 
 












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