THE ULTIMATE PHILOSOPHY OF
MARKETING
VISION
Markrting has to be
strategic a business-concep, almed to assure sustainable-satisfactions to
theree main stake-holders, which are customers, people in the organizations and
shareholders
MISSION
Marketing is in the
busines for being “ the soul “ , not
just “ one part of the body ” in an organizations ; therefore, every body in
the organizations is markerters.
VALUES
Brand, not product,
is valuable to customer shareholders must
thread their business, wherever it is as a service-business every people in
the organization must belong to customer-satisying process, either directly or
indirectly and not to specific function
MODEL PRILAKU
PROSES PENGAMBILAN KEPUTUSAN PENGAMBILAN KONSUMEN
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